The foundations of building an adviser’s customer base have been well proven over the years. At the end of the day, it is about getting in front of customers, solving customer needs, building and maintaining relationships and getting referrals from happy customers.
Technologies have played a big part in adding to the tools available in helping advisers reach out to more customers from telemarketing, emails, text messaging through to social engagement and any numbers of other initiatives. There is no doubt, used correctly, modern marketing tools such as marketing automation (the ability to automate tasks and processes for the purpose of marketing a product or service) can play a big part in growing and maintaining a customer base.
If you google “business marketing tools” you will find thousands of tools available online that can be used to help you market your business. In fact, as of 2018, there are more than 6000 registered technologies that could be used.
The problem is that the technology is only part of the solution. The excitement of thinking that a technology is going to change your business dissipates when you realise that you need to sit down and learn how to use each piece of technology. In addition to this, you then need to start preparing data lists and marketing content, such as email copy, images, videos and text, not to mention the principles of modern marketing automation. In many cases, advisers want the outcome, but are not necessarily interested in the process involved in getting there. In much the same way that we do not need to know how a car works, but rather focus on the basic skills to drive the car from point A to point B.
This problem has been uniquely identified by a New Zealand company with significant international experience that has developed a marketing solution uniquely for insurance brokers. They recognised that to be successful, the technology needed to be able to run on modern devices such as smartphones, leverage the latest marketing technology, have content developed and maintained by leading market experts, but more importantly, be no more complicated to use than making a phone call.
Advisor Promoter is such a technology and is making waves in the industry in helping advisers grow their business. It is well worth a look for advisers wanting to take their marketing to the next level.
Advisor Promoter launches marketing automation technology for Insurance and Financial Advisers
Built with a talented team of marketers and technologists with experience in developing enterprise level market automation solutions for international markets, Advisor Promoter sets a new standard in simplicity and usability without compromising on power.
Designed in New Zealand for insurance and financial advisers, we have focused on developing a comprehensive system that leverages the latest technology to help advisers nurture existing relationships, automate tasks and generate new leads through a range of very powerful pre-designed campaigns. In working with advisers, we have married technology with processes that directly drive business and strengthen customer relationships, all within a system that is simple to use and understand. Not only have we developed comprehensive systems that delivers leads to you in real-time, we continually add to, monitor and improve these campaigns so you can rest assured that you are always getting optimum marketing results.
Advisor Promoter is a highly advanced, yet simple to use, smartphone based marketing automation system.
Designed primarily as a fully maintained, done-for-you service, Advisor Promoter uses the power of the smartphone providing non-technical users the ability to promote their product or service without having the need to understand the complexities of marketing automation. Utilizing both online and offline media, Advisor Promoter allows users to market with both traditional marketing tools in addition to best in class marketing automation technology, all from your smartphone or any modern device.
This technology uses a range of simple to use, trackable marketing channels including Mobile Landing Pages, Email, SMS, Social, Print, TV, Radio and Presentation tools etc all designed to help you better understand where to spend your time and investment to generate results.