Youi has cut its New Zealand staff numbers by almost a third.
The insurance company was fined $320,000 in December 2016 for misleading sales practices, after the Commerce Commission took it to court.
But Michelle Le Long, Youi's New Zealand head of operations, told media the company was now leaner and was undergoing a transformation to tailor it to the New Zealand market.
Le Long moved to Youi from Tower insurance in June last year.
At its biggest, Youi had around 400 staff but that has dropped to between 256 and 280 people.
Le Long said that was due to natural attrition and some redundancies when it took its Australian road-side assistance service back to Australia.
Youi has increased its call centre hours but about 65 per cent of the business it handles relates to Australian customers.
